About Us

Why I Created Swansera

At 50, navigating perimenopause, I watched my skin transform in ways I wasn't prepared for. Dryness. Sagging.  Irritation. None of my usual products brought comfort, so I tried various brands targeted toward “mature” skin, but nothing addressed what I now understood: my changing hormones were at the root of my skin issues.

That's when I discovered estriol - a bioidentical hormone with clinical studies showing impressive benefits for perimenopausal and menopausal skin. I was eager to try it, but when I looked at existing estriol creams on the market I found limited options for a non-prescription product. 

When I couldn't find what I was looking for, I decided to create it myself.

Where Swansera Began

Swansera was born along the Snake River in Idaho, where I live. Each winter, majestic white swans converge along the river - graceful, elegant, and serene. They inspired both our name and our philosophy: grace and serenity through change.

 

Our Mission

Swansera is a women-owned company dedicated to supporting women on their journey through perimenopause and menopause. Your changing skin doesn't need to be "fixed" - it needs comprehensive support that addresses hormonal shifts.

What Makes Us Different:

- Complete Formula - While other estriol creams rely on hormones alone, we combine bioidentical estriol with dual peptides, clinical ceramides, and concentrated phytoestrogens

- Accessible - High-quality ingredients at a price point that makes sense

- Science-Backed - Formulated based on clinical research, not marketing trends

- Women-Owned - Created by women living this journey alongside you

Coming January 2026

We're perfecting our first product - an advanced estriol + peptide face cream formulated specifically for the hormonal skin changes of perimenopause and menopause. Join our waitlist for 15% off at launch.

— Marsha, Founder