Our Story

Why I Created Swansera

During perimenopause, I developed an unexplained rash that lasted for months. When I finally saw a dermatologist, I left the appointment feeling more dismissed than understood.

That experience became a catalyst. The more I researched perimenopause and menopause, the more I understood about what happens to skin during this stage of life.

Creating What I Couldn't Find

I wasn't looking for another anti-aging cream. I wanted a really good facial moisturizer created specifically with women like me in mind. When I couldn't find what I was looking for, I decided to create it myself.

That's how Swansera was born. Our Phytoestrogen Face Cream combines a plant-based phytoestrogen complex with thoughtfully selected ingredients including bakuchiol, peptides, niacinamide, ceramides, and hyaluronic acid.

I wanted to build the kind of brand I had been searching for: one that helps women feel informed, understood, and seen during this stage of life.

Where Swansera Began

Swansera was born along the Snake River in Idaho, where majestic swans gather each winter. Watching them move through the seasons with such grace and serenity inspired our name.

Perimenopause and menopause are seasons of change, too. Our philosophy isn't about fighting those changes or turning back time. It's about understanding what's happening, caring for ourselves, and moving through this stage of life with confidence and grace.

What We Believe

Swansera is a woman-owned skincare company created for women navigating perimenopause and menopause. We're committed to thoughtful formulations, accessible pricing, education, and supporting women.

I'm living this journey alongside you.

—Marsha McDaniel Founder, Swansera