Our Story

Why I Created Swansera
In my late forties, perimenopause changed my skin in ways I wasn't prepared for — dryness, sagging, irritation. Nothing I tried addressed the real issue: hormonal shifts. When I discovered phytoestrogens and the clinical research behind them, I went looking for products that combined them with the other ingredients perimenopausal skin actually needs. They didn't exist, so I created Swansera.

Where Swansera Began
Swansera was born along the Snake River in Idaho, where majestic swans gather each winter — graceful and serene through every season. They gave us our name and our philosophy: grace and serenity through change.

What Makes Us Different
Swansera is a women-owned company dedicated to supporting women during their journey through perimenopause and menopause. Science-backed, accessibly priced, and created by a woman living this journey alongside you.

— Marsha, Founder